Mobile sports betting app WynnBET has secured its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.
Under the terms of the agreement, the Lions will designate WynnBET as an official sportsbook and gaming partner of the team and house the WynnBET Sports Bar at Ford Field.
The WynnBET Sports Bar at Ford Field, set to open this season, will be WynnBET branded and located near section 222. Lions fans visiting the space will have access to brand ambassadors, live betting lines, and food and drinks as part of the overall WynnBET onsite experience.
As part of the deal, the firm will have access to significant digital and traditional media assets. Specifically, it will have visibility on the Lions’ mobile app, social media accounts, preseason TV broadcast, regular-season pregame TV programming and in-game radio broadcasts.
WynnBET will also be the presenting sponsor of a Free To Play game on the Lions’ mobile app. Prizes through the FTP game include trips to Wynn Las Vegas, Lions season-and single-game tickets, Lions shop credit and free bets within the WynnBET app.
In addition to in-stadium signage and hospitality opportunities, the app will have a large presence outside of Ford Field on football gamedays, giving fans opportunities to win fun prizes during Lions Pride Plaza pre-game festivities.