DraftKings announces brace of new high-profile golf partnerships

DraftKings Inc has been confirmed as the first “Betting Operator of the World Golf Championships-FedEx St Jude Invitational” by tournament officials this week. It has also been named as the first Official Betting Operator of THE NORTHERN TRUST.

As part of both agreements, the company will have hospitality suites at both tournaments dubbed the DraftKings House. At World Golf Championships-FedEx St Jude Invitational, DraftKings House will be located beside the 18th green featuring an open-air patio. 

DraftKings House at THE NORTHERN TRUST will be located between the 15th green and 16th fairway and include a VIP suite for private hospitality. Both spaces include areas that are open to the public. 

The facilities will provide fans access to televisions airing golf and other live sports, phone chargers, complimentary Wi-Fi and premium food and beverage options for purchase. 

“DraftKings is proud to evolve and expand our presence into the golf space by continuing to build upon the existing relationship with the PGA TOUR,” said Ezra Kucharz, Chief Business Officer. “We look forward to providing fans an unapparelled experience at Liberty National and TPC Southwind.” 

“When the State of Tennessee legalized sports betting in the state last November, it opened the door for a number of new business opportunities in the sports industry,” said Executive Director Darrell Smith. “With the existing relationship between DraftKings and the PGA TOUR, integrating them into the Memphis market at the WGC-FedEx St Jude Invitational was an easy decision. 

“We’re excited to be one of the first PGA TOUR events to offer a public venue setting in this category. This sponsorship adds another on-site experience that caters to a variety of fans and we look forward to debuting it as we welcome the world’s best golfers return back to Memphis.” 

“As the existing relationship between DraftKings and the PGA TOUR continues to evolve, integrating them into the New Jersey market at THE NORTHERN TRUST was a natural fit,” said Executive Director Julie Tyson. 

She added: “When the state of New Jersey legalized sports betting in 2018, it opened the doors for a number of new business opportunities in the sports industry and we are proud to be one of the first PGA TOUR events to offer a setting in this category. 

“Our tournament prides itself in having on-site experiences that cater to a variety of fans and we’re looking forward to debuting this innovative venue on one of the biggest stages in golf as the FedExCup Playoffs commence.” 

For the first time, DraftKings will be hosting its Fantasy Golf World Championship at THE NORTHERN TRUST where 40 of the top daily fantasy players will compete for total prizes of $4m. The event will take place in person spanning the four days of the tournament with the top finisher receiving $1m.