GiG strengthens US position with PlayStar Casino deal

Gaming Innovation Group has made its entry into the Pennsylvanian gaming market after agreeing to a new partnership with PlayStar Casino.

Through the long-term agreement, which is based on a revenue share model and has a minimum duration of four years, GiG will supply its iGaming platform technologies to PlayStar Casino.

Richard Brown, Chief Executive Officer of GiG, commented: “We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the iGaming market in a relatively short time period. 

“We also believe the plans that PlayStar have with the customer centric and product driven approach connect very well with GiG’s B2B offering and strategy and we look forward to helping them achieve their ambitions.”

Pennsylvania, which will be PlayStar Casino’s second US market entry, is considered to have “future potential as a pivotal iGaming market” by the European casino brand.

Per Hellberg, CEO of PlayStar Casino, added: “We are delighted to be partnering with GiG to power PlayStar’s expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our casino offering over the border in Pennsylvania. 

“This will mark the second market entrance for PlayStar in the USA with GiG and we’re looking forward to launching a casino experience like no other.”