House Advantage launches loyalty program integration with Bally Bet

House Advantage, a loyalty and gaming operations technology provider, has announced a joint integration between its HALo Loyalty platform and the Bally’s Corporation sports betting platform, Bally Bet.

Now live in Colorado and Iowa, the first-time integration will create a consolidated process for enrolling and extending loyalty program benefits to Bally Bet mobile bettors.

The integration automates Bally Rewards and Bally Bet program enrollment, betting activity, rewards earning, and redemption for players using the mobile sports betting platform.

House Advantage’s scalable system synchronizes member accounts from mobile registration to Bally’s land-based casinos, and vice versa, as well as providing real-time rewards for all Bally Bet sports betting activity.

The existing relationship between the two companies allowed the development of the integration quickly and effectively.

Jon Wolfe, CEO at House Advantage, commented: “The combined business and technology competencies of the Bally’s team made for surefooted integrations between our platforms, enabling us to develop a sophisticated solution to connecting the mobile and casino elements into one cohesive program.

“The HALo Loyalty platform was engineered to embrace integration, which allows our teams to work together and launch groundbreaking advancements that innovate the player experience.”

House Advantage’s HALo platform is currently live in the Bally’s Black Hawk casinos in Colorado, and Iowa, where it operates mobile-exclusive betting statewide. The integration allows bettors to earn rewards and redeem at any Bally’s property nationwide.

Wolfe added: “When you have a forward-thinking company consistently making major moves, developing long-term solutions that will transform the industry requires a partner who is dedicated to shaping the future of experiences and operations.

“House Advantage and Bally’s alignment of vision and history of successful deployments will allow us to continue ushering in the omnichannel future of gaming together.”