Gaming and sportsbook operator PointsBet has appointed NFL all-time great and future Hall of Famer Drew Brees as a global brand ambassador.
Currently transitioning from signal caller to a broadcasting career with PointsBet sports betting partner NBC Sports, Brees’ appointment will deepen the relationship between the two parties as he forays into the sports betting landscape.
Johnny Aitken, PointsBet USA CEO, stated: “Today is a massive day for our company as we welcome Drew Brees into the PointsBet family. Drew is renowned for his tireless work ethic and achieved great success in his career regardless of the obstacles in front of him, possessing the scrappy, well-prepared challenger, win-at-all-costs mentality that embodies PointsBet’s DNA.
“We look forward to collaborating for years to come and integrating Drew across our portfolio to complement PointsBet’s market-leading technology infrastructure and strategic approach to the competitive sports betting space.”
As part of the exclusive, multi-year relationship, Brees will also become a significant PointsBet shareholder, taking an equity stake in the company to further illustrate the shared vision. He will both star in and help develop original content for the firm, lead watch parties, and steer marketing and promotional concepts, among other activities.
“I am excited to team up with PointsBet, a leader in the future of sports entertainment built off elite technology,” said Brees. “Sports betting is growing across the country and will positively impact sports engagement, and I am proud to be at the forefront alongside PointsBet and NBC Sports.”
As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media giant’s premium television and digital assets to promote its brand. As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks.