Online gaming operator PointsBet has appointed Aaron O’Sullivan as its new Vice President of Online Casino Revenue, overseeing its North American operations.
O’Sullivan will bring nearly 15 years of international igaming experience to the firm and will sit on its US executive leadership team, reporting to the company’s US CEO Johnny Aitken.
Commenting on his appointment, O’Sullivan said: “I am thrilled to join the growing PointsBet team and welcome the opportunity ahead, particularly in shaping the online casino operation within the company’s proprietary tech framework.
“PointsBet’s long-term vision and strategy to igaming gives me great confidence – the in-house tech foundation means online casino, and the company as a whole, can quickly adapt to the demands of the consumer in the growing, fast-paced North American market. The opportunity is enormous, and I think PointsBet is fantastically positioned to be a very legitimate player.”
O’Sullivan’s previous experience comes from working for large global brands as well as start-ups. He has held directorial or senior positions at several companies including bet365, Boylesports, Rank Plc, Betfred, and 32Red, most recently serving as Head of Games for bet365.
He has a firm understanding of what makes a successful casino operation from his time leading product development, operations, and marketing teams. He has worked in multiple global regulated markets, such as the UK, Spain, Italy, New Jersey, and more.
Said Aitken: “Adding best-in-class talent to realize the power of best-in-class technology is an important directive for the PointsBet team as we continue to grow and execute, and we are excited today to strengthen our online casino operation with the addition of Aaron O’Sullivan – a proven leader with extensive industry expertise.
“Aaron’s reputation speaks for itself, and his understanding of the current North American online casino landscape, as well as his knowledge of best practices to achieve success, will be of great benefit to the company as we continue to scale and realize the growing igaming opportunity.”
Earlier this month, PointsBet added NFL icon Drew Brees as a global brand ambassador.