SportsDataIO and Catena Media agree 10-year extension to data partnership

SportsDataIO, a provider of sports, odds and fantasy data, has signed a 10-year extension with Catena Media. Its data will be used to power Catena’s suite of high quality lead-generation applications. 

Catena Media currently operates popular sites like Lineups.com, TheLines.com, Playpicks.com in addition to a portfolio of other regionally focused sites.

The new 10-year agreement between the two organizations expands upon a smaller scale deal signed in 2019. In May of 2021 Catena Media completed the acquisition of Lineups.com for $39.6m, enabling it to continue its expansion into the US market.

Ryan Harper, Catena Media’s VP of North America, commented: “As part of our acquisition of Lineups.com we recognized the need to utilize a data provider with the scale and capabilities to support our efforts across all brands in the rapidly expanding US market. 

“After a successful pilot with SportsDataIO we found them to be best suited to facilitate our growth. From the ease of use of their APIs to their agility as a technology provider we were confident that as we tightened our foothold on the US market SportsDataIO would be able to meet our growing needs into the future.”

Dustin Sullivan, VP and Co-founder of SportsDataIO added: “We’re thrilled to be working with a globally recognized brand like Catena Media. Their ability to innovate and provide high quality lead generation tools in the igaming space aligns perfectly with SportsDataIO’s goal of being the leading data provider across industries and vertices. 

“Our sports and gaming feeds have been designed to specifically power applications in the igaming space as well as the media and technology sectors. The advances we make to our technology thanks to this relationship will benefit all of SportsDataIOs clients now and in the future.”