VSiN makes LatAm market debut via distribution deal with Mexico’s Totalplay

Sports betting network VSiN has announced that it will bring its sports betting information and analysis to Latin America for the first time. 

Totalplay, a Grupo Salinas company and leader in the telecommunications market in Mexico, will distribute VSiN’s unique 24/7 sports betting coverage via Totalplay Residential’s network, which covers 10.5 million homes. Totalplay subscribers in dozens of Mexican cities will be able to access VSiN on channel 515.

The network – a subsidiary of DraftKings Inc – has newsroom studios in the sportsbooks at the South Point Hotel, Casino and Spa and Circa Resort and Casino in Las Vegas, as well as satellite studios in leading gaming properties across the country. 

Brian Musburger, Founder and CEO of VSiN, stated: “Available in millions of homes across dozens of Mexican cities, Totalplay provides an ideal platform for VSiN to reach sports fans across the country with expert sports betting information and analysis. We’re thrilled to be able to expand into this new market and expect to continue to grow the VSiN footprint within Latin America.”

VSiN broadcasts 24/7 on VSiN.com and the VSiN app, including 18+ hours of live content every weekday, entertaining sports fans and betting enthusiasts across North America. The content deal with Totalplay further expands the firm’s breadth of coverage on streaming services and regional sports networks.