WynnBET, the mobile sports betting app from Wynn Resorts, and the Colorado Rockies have signed a multi-year partnership this week.
Under the terms of the agreement, WynnBET will be designated as a sports betting partner of the Major League Baseball club and, in turn, have access to a wide range of assets.
Through the partnership, WynnBET will host several premium hospitality events and experiential activations on the main and external concourses at Rockies’ home games. It will also have the chance to choose fans for select memorable moments such as throwing out the ceremonial first pitch and participating in special on-field ceremonies.
Fans attending home games at Coors Field will see rotating WynnBET signage and branding behind the home plate as well as on the main video boards in left field (pregame and in-game). In addition, WynnBET will run in-game promotions that may yield prizes such as trips to Wynn Las Vegas.
The partnership includes several digital assets integrating WynnBET branding into the Rockies’ social media accounts and team portal through the MLB Ballpark app as well as significant advertising presence on Rockies.com.
Through the WynnBET app’s Spin Wheel, users will have opportunities to win lower level tickets to Rockies games with pairs of seats set to be distributed this summer for the team’s remaining home games.