XB Net renews North American racing content deal with BoyleSports

Horse racing fans in the UK and Ireland will continue to have access to premium North American racing content following the renewal of an existing distribution deal between XB Net and Irish/UK betting group, BoyleSports.

The deal, announced this week, deploys an expansive range of XB Net’s live pictures, data and betting services from a network of over 60 North American tracks – equal to over 75% of US horse racing. As a result, BoyleSports can fill its programming timetable with a prolific pipeline of rapid-cycling betting opportunities to enhance engagement for new and existing fans of the sport.

The daily schedule of content, which neatly complements the UK and Ireland’s domestic racing action, provides BoyleSports with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. 

This immersive action, said XB Net, is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. 

These include the Pegasus World Cup, and two legs of this summer’s recent Triple Crown, featuring the Preakness and Belmont Stakes, alongside the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar.

David Burgin, Trading Director at BoyleSports, said: “Throughout the pandemic’s postponements and lockdowns, our loyal customers quickly came to appreciate the fresh excitement and value that US racing brings to their betting experience. 

“Regardless of whether they’re dropping in to watch one race or the entire card, it provides a trustworthy and regular flow of quick-fire betting opportunities which invariably hit the mark.

“Since the UK and Ireland’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming has now become the new normal for our players, due in no small part to this ongoing collaboration with XB Net and their expertise in betting solutions. 

“We look forward to seeing how these progressive products continue to perform across some of the highlights on the US calendar, including the Breeders’ Cup World Championships.”

Simon Fraser, Senior Vice President of International at XB Net, added: “BoyleSports is a big brand whose expertise and customer service is best-in-breed. So, it’s a timely moment at which to collaborate with their leading digital sportsbook and burgeoning retail focus, two channels which have embraced the benefits and utility of North American racing. 

“While domestic racing is long since back in full swing, those players who were drawn to North American racing during the pandemic have mostly been retained which constitutes another welcome endorsement of our services.

“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for BoyleSports.”